Welcome, friends, colleagues, and brave explorers of the AdTech frontier.
You’ve just entered Babylon Today — a completely fake, totally functional publisher site that’s part of TripleLift’s Native Rehabilitation project.
This is our sandbox in production clothing: a real site with real ads, real tags, and absolutely zero real news. It’s where our engineers, account teams, and ad ops wizards can test formats, verify delivery, and make sure our technology performs flawlessly in a live environment.
So what is Babylon Today, really?
Think of it as a publisher-shaped lab:
- A place to test TripleLift ad formats — native, video, display, you name it.
- A home for Prebid + GAM integration experiments.
- A safe space to tinker, debug, and QA like it’s your job (because it is).
In short, Babylon Today is the realest fake site on the internet.
What you can do here
- Test your tags, track performance, and verify placements.
- See how our formats render across devices and placements.
- Share results and screenshots for your next big demo.
Everything here exists so you can experiment boldly, without worrying about breaking a real publisher’s page.
What you shouldn’t do here
- Don’t publish personal rants, marketing copy, or your latest think-piece on the death of cookies.
- Don’t SEO this thing — the internet doesn’t need to read it.
- Remember: Babylon Today is for testing, not traffic.
Why “Babylon”?
Because like the ancient city, this project represents both creative chaos and grand ambition — a place where engineers, designers, and ad ops pros come together to rebuild the tower of native advertising.
But mostly because its a town near where Nick lives.
In summary
Babylon Today is our internal testbed for all things TripleLift.
It’s a living, breathing example of how our ads perform out in the wild — without actually being wild.
So go forth, inspect elements, break things (politely), and help us perfect the art of native once again.
Babylon Today
All the news that’s fit to fake — for the sake of better ads.